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Nintendo Brain Age - New videogame to help seniors keep their brains in shape - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
Nintendo Brain Age - New videogame to help seniors keep their brains in shape - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
Nintendo Brain Age - New videogame to help seniors keep their brains in shape

Tuesday 21st of February 2017

There is no machine that can turn back time, but there might be one to train your brain to stay sharper for years to come.

There is no machine that can turn back time, but there might be one to train your brain to stay sharper for years to come.

Senior citizens are the NEW growth market being targeted by the video game industry.

 

At SeniorSite, we reviewed Brain Age on both a Nintendo DS and DS Lite test unit and during our own informal testing among different age groups between the ages of 50 and 75 found the Brain Age game stimulating and fun.

We can highly recommend it.

Another test focus group conducted by NY Focus company ACBR Marketing Research, Inc. found that after a five minute introductory tutorial on how to navigate the game for individuals who never used a game unit before, the results were that seniors embraced the technology and enjoyed testing their knowledge and stimulating their minds, so much so that most people wanted to continue to play with the game after their time allowance was over.

Bottom Line: Most people didn't want to give the game up... Try it, you'll like it.

"What we're unveiling is the next leap in gaming!" said Reggie Fils-Aime, Executive Vice President, Nintendo of America, at a recent unveiling of the company's latest offering, "Brain Age," aimed at older consumers.

The gamers in the Brain Age ads clearly did not grow up with PCs, video on demand, and video games. They're all smiling – but Nintendo's pitch is all about health: "Studies show," says one ad, "cognitive exercise can help increase blood flow to the brain."

"People are always looking for ways to keep their bodies healthy," says Nintendo VP Perrin Kaplan. "This is a way to keep your mind healthy. It's essentially a treadmill for your brain."

"Brain Age" is already a success for Nintendo, which made $4 million from the new game within the first month of its release.

In the game, your brain age – that is, your score – improves the more quickly and accurately you do the tasks laid out in the game.

The game was born in Japan, which has the world's most rapidly aging population. When a Japanese researcher saw that short, rapid mental tasks stimulated the brain, Nintendo saw an opportunity.

The game has been a huge success with seniors.

"The game is easy," says one Japanese gamer, Kazuhiko Imai, speaking through a translator. "Anyone can play it."

It's even popular with some doctors.

"It can motivate older people, draw long dormant abilities out of them," said Dr. Atsuko Uchida, at Uchida Hospital in Kyoto, Japan.

The jury's out on whether these games actually can boost brain power. Some studies say yes, others no. But those who think videogames are just a waste of time might be surprised to learn research shows they can do some good.

The PC-based video game Re-Mission, developed by HopeLab for teens and young adults with cancer, helped patients who, learning more about their situation as they zapped imaginary cancer cells on screen, got better scores in real life on sticking to their treatment plan.

Another video game is touted as a help for weight loss.

We heard that Nintendo sent a ‘baby boomer’ gift to George W. Bush, as the President is turning 60 and the company thought of helping him “keep his mind sharp” with a Nintendo DS Lite, a portable gaming console, and a copy of the famous ‘Brain Age: Train Your Brain in Minutes a Day’.

Just think of Bush and his beloved DS Lite… the tiny stylus, the great game, and the Oval Office.

Nintendo Brain Age - New videogame to help seniors keep their brains in shape - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
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