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Retirement Plan Participants Biggest Twitter Users - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
Retirement Plan Participants Biggest Twitter Users - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
Retirement Plan Participants Biggest Twitter Users

Retirement plan participants are the most avid users of Twitter, according to the latest study from Spectrem Group: Plan Participant Social Media and Mobile Technology Usage.

21 percent of plan participants are on Twitter -- more than the wealth segments Spectrem examined in their earlier Q2 research: the Mass Affluent (11 percent using Twitter), Millionaire (9 percent) and Ultra High Net Worth (7 percent).

And, age doesn't seem to be hindering plan participants from joining the social media scene through other channels; more than two-thirds of those over 50 are active on Facebook, and more than a third of older participants use LinkedIn and Youtube.

But what about gender? Women are much more active than their male counterparts on social media, except for one channel. Eight-in-ten retirement plan participants who are women use Facebook, compared with 62 percent of men. Forty-three percent of women frequent YouTube, vs. 38 percent of men. With Pinterest, it’s no contest: Thirty-four percent of women surveyed use it vs. just 3 percent of men. When it comes to LinkedIn, however, 43 percent of men frequent the site, vs. 40 percent of women.



Retirement Plan Participants Biggest Twitter Users - SeniorSite.com - Seniors HealthStyle - Mature Healthy Living Lifestyle
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